Vinylmation A brand of small vinyl collectibles, first sold in 2008 at the Disney parks and the Disney Stores. They are all shaped liked Mickey Mouse, but each has been designed in a vast array of different themes, characters, designs, colors, and patterns. Original sizes were 3 inch and 9 inch, though 1.5 inch keychain ones were introduced later. Disney began encouraging trading of the figures at the first D23 Expo in 2009, and they became very popular. The one millionth Vinylmation figure was sold in 2010.