Wild About Safety, Disney’s Safety education initiative by Walt Disney Parks and Resorts, in cooperation with Underwriters Laboratories; unveiled in May 2003. Timon and Pumbaa from The Lion King serve as mascots, educating children on how to prevent accidents. Activity books, safety tip cards, park signage, and DVDs—including Wild About Safety with Timon and Pumbaa: Safety Smart at Home and Safety Smart Science with Bill Nye the Science Guy: Electricity—are part of the campaign. At the Test the Limits Lab, which opened in 2003 in Innoventions at Epcot, five hands-on activities allow guests to “test” products for safety just as Underwriters Laboratories engineers do.
