What Will You Celebrate? Campaign at the Disney parks in 2009, featuring free admission on the guest’s birthday. The first person in the country to receive free admission on January 1, 2009, was Andrew DaCosta from Seattle, Washington, at the Magic Kingdom at Walt Disney World. The campaign also features new park entertainment, added celebration experiences, and new ways for guests to customize their own celebration vacation. It was followed by a new campaign, Let the Memories Begin, in 2011.