A couple smiles and holds hands at a table on Main Street, U.S.A. at Disneyland. They are both wearing Disney Pride Collection shirts with rainbow insignia on the pocket and sleeve.

The Walt Disney Company Shares First Look at the Disney Pride Collection

By the D23 Team

As part of Disney’s longstanding history of supporting LGBTQIA+ organizations and charities around the world, including GLSEN in the United States, The Walt Disney Company has announced that they are donating all profits from the new Disney Pride Collection sales from now through June 30, 2022, to organizations that support LGBTQIA+ youth and families. This includes merchandise from Disney, Pixar, Marvel, and Star Wars.

A person faces away from the camera, wearing a black T-shirt with rainbow text that says, “POWER, HEROIC, COURAGE, STRONG, PROTECT, BOLD.”

Since 2018, Disney has been celebrating Pride with vibrant collections—and this year marks the debut of new branding for the Disney Pride Collection, dreamed up and designed by members and allies of the community, for members and allies of the community.

Two people stand in front of it’s a small world, smiling and wearing Disney Pride Collection shirts. The person on the left wears a shirt with rainbow insignias for both the Rebel Alliance and Galactic Empire, while the person on the right wears a shirt with rainbow versions of the Pixar Lamp.

In the U.S., profits from the collection will benefit GLSEN,  PFLAG, The Trevor Project, Zebra Coalition, Los Angeles LGBT Center, LGBT Center Orange County, San Francisco LGBT Center, and Ali Forney Center. Profits from other regions around the world will continue to support local charities in those countries. You can learn more about these organizations and their incredible, impactful work by visiting TWDCPrideCollection.com.

A couple holds hands on King Arthur’s Carousel, wearing matching polo shirts decorated with rainbow silhouettes of Mickey Mouse.

Want to join in the celebration? The first items in the Disney Pride Collection are available now at shopDisney.com. Plus—keep an eye out for additional pieces in the near future showcasing how we are always proud.