Got an ear hat? A rose gold ear headband? How about a couple of softballs, donuts, or any other round objects that may be in your midst? It’s time to grab your camera, strike a pose, and #ShareYourEars!
For 40 years, Disney and Make-A-Wish have worked together to grant more than 130,000 wishes for kids with critical illnesses, and the Share Your Ears campaign allows everyone to join in and help make new wishes come true. From now through November 17, every public photo of your most classic or creative “Mickey Mouse ears” posted to Facebook, Instagram, or Twitter—using the hashtag #ShareYourEars—unlocks a donation by Disney of US $5 (up to a total of $2 million) to Make-A-Wish.
The Share Your Ears campaign officially kicked off last night during Mickey’s 90th Spectacular, ABC’s star-studded special celebrating the mouse that started it all. Good Morning America’s Robin Roberts appeared in a segment that spotlighted the significance of wish granting. “Make-A-Wish does such vital work and I am excited to be part of an initiative that will help make wishes come true for even more children,” said Roberts.
If you’re looking for some ear-spiration, stop by your local Disney store (U.S. and Canada only) through November 17 to decorate a pair of paper Mickey Mouse ears, then pose inside the special #ShareYourEars photo frame, and share your picture on social media.
Inside Disney parks, there will be an earbundance of opportunities to share your ears, including special themed photo walls at select locations created exclusively for #ShareYourEars by Walt Disney Imagineering. Aboard Disney Cruise Line, look for a special onboard photo op using iconic ship elements as a backdrop to provide the famous ears.
“It is a tremendous honor to support children whose wish is to come to Disney. Wish granting exemplifies the magic our 160,000 cast members and Imagineers create for guests all over the world every day,” said Bob Chapek, Chairman, Disney Parks, Experiences and Consumer Products, who recently joined the Make-A-Wish America board of directors. “With this third Share Your Ears campaign, we’ll get to make a difference in the lives of even more children and families.”
Stars from ABC, Disney Channel, Freeform, and even ESPN will be sharing their ears across multiple platforms and encouraging viewers and fans to do the same.
Share Your Ears is part of the Disney Team of Heroes philanthropic initiative and outreach program to deliver comfort and inspiration to families around the world, which launched in March 2018 with the announcement of Disney’s five-year, US $100 million commitment to reinvent the patient and family experience in children’s hospitals, and Disney is working with children’s wish-granting organizations around the world to fulfill wishes for children facing critical illnesses. Visit ShareYourEars.org for more information.