Ultimate Princess Celebration

JUST ANNOUNCED: Disney Kicks Off Global Ultimate Princess Celebration

By Beth Deitchman

It’s a celebration befitting Disney royalty, and everyone is invited!

The Walt Disney Company today announced the launch of the Ultimate Princess Celebration, a yearlong event spotlighting the courage and kindness these Disney heroines inspire in fans all around the world. From Cinderella’s generosity and Belle’s ingenuity to Mulan’s selflessness and Moana’s adventurous spirit, Disney is honoring these strong women through music, experiences, products, and a campaign to give back to children around the country.


The Celebration kicks off with a new original song called “Starting Now,” from global superstar and Grammy® Award-winning recording artist Brandy, who starred as the beloved princess in The Wonderful World of Disney, Rodgers & Hammerstein’s Cinderella. The new single, produced by Grammy® Award nominee Oak Felder and written by Jason Mater, Jordan Powers, and Darren Criss, will be released by Walt Disney Records on May 21 along with a lyric video. Of course if that feels like it’s too long to wait, our friends at Walt Disney Records have shared a curated playlist that’s available now and features favorite songs such as “How Far I’ll Go,” “Part of Your World,” “Into the Unknown,” and more.

Brandy will also debut a music video for “Starting Now,” the Celebration’s anthem, which will be featured in Disney Princess Remixed – An Ultimate Princess Celebration, a music special premiering this August on Disney Channel. The half-hour show will celebrate the empowering attributes of Disney princesses and queens through reimagined performances of their iconic songs by several of Disney’s multitalented stars. After its premiere on Disney Channel in the U.S., the special will also be available on Disney+ for kids and families around the world to enjoy.

Disney will also mark the Ultimate Princess Celebration with special events, unforgettable experiences, and unique products:

Disney Publishing Worldwide

Ultimate Princess Celebration

Today, Disney Publishing Worldwide is releasing Tales of Courage and Kindness, a new, empowering short story collection that seeks to inspire children to create a kinder world. The 14 original stories feature beautiful new illustrations and demonstrate how the Disney Princesses, as well as Queens Anna and Elsa, are kind and courageous, each in her own way. In celebration of the storybook launch, Disney Princess voice talent, including Mandy Moore, Auli‘i Cravalho, Anika Noni Rose, and Kelly Marie Tran, will read stories from the collection including those inspired by Mulan, Tiana, and Moana, which can be viewed at princess.disney.com. Tales of Courage and Kindness will be available for free download beginning today through the end of August.

Ultimate Princess Celebration

Disney Princess – The Concert
Disney Concerts presents Disney Princess – The Concert, a nationwide tour kicking off November 1, 2021. “Be our guest” as an all-star quartet of Broadway and animated film icons celebrates all the Disney Princesses in an unforgettable evening of story, animation, and song, alongside their magical music director and an enchanting guest Prince. Tony® nominee Susan Egan, two-time Tony nominee Laura Osnes, Grammy® nominee Courtney Reed, and rising star Aisha Jackson join forces in this once-in-a-lifetime concert sponsored by Pandora Jewelry.

Collaboration with Starlight Children’s Foundation

Ultimate Princess Celebration

To celebrate the courage that Disney Princess characters possess, Disney is teaming up with Starlight Children’s Foundation to bring Disney Princess- and Frozen-themed hospital gowns and deliveries of toys, books, and games to courageous children during their hospital stays. Starlight Gowns are a fun, personalized alternative to traditional hospital attire and help provide a sense of comfort and normalcy. Disney-themed deliveries, including Starlight Gowns, are part of Disney’s commitment to children’s hospitals to deliver comfort and inspiration to seriously ill children and their families.

Princess-Themed Products and Collectibles

Disney Consumer Products, Games and Publishing will help bring the Ultimate Princess Celebration to life through a broad range of new product collaborations for fans of all ages across toys, fashion and accessories, beauty, home décor, books, games, and more. In keeping with the theme of the program, Disney collaborated with brands such as Lokai and Love Your Melon, which emphasize kindness through charitable giving. New products tied to the Ultimate Princess Celebration will launch throughout the year, including toys and collectibles from Hasbro, Jakks Pacific, The LEGO Group, Just Play, Funko, and Huffy, plus fashion, beauty, and accessories from adidas, Coach, Chaser Brand, Hanna Andersson, Enchanted Disney Fine Jewelry, Besame Cosmetics, POPSUGAR, and others.

D23 will be your ultimate source for all of the details about this very special celebration. Stay tuned for more dazzling details throughout the year.