Disney/ABC Television Group has re-launched its industry-defining WATCH ABC services with enhanced social sharing features that provide fans with an even more personalized experience. With a complete redesign of the user interface and user experience also included, this re-launch is the most significant update to the service since its debut.
The new social features include:
- FastShare: Whether it’s that laugh-out-loud joke, an unbelievable plot twist or can’t-miss moment, the new FastShare feature allows fans to easily access and share clips of their favorite and most shareable in-show moments, all while staying within the viewing experience in the app. Fans can also share the entire full episode.
- Social Lens: Integrates fan’s personal Facebook and Twitter into the WATCH ABC app so they can watch the content they love while they socialize with their friends.
- Multi-Cam: Offers fans exclusive access to backstage/venue cameras during live events.
In addition to added benefits for fans, the new features present powerful sponsorship opportunities for advertisers who want their messages to reach fans while they are watching and socializing around their favorite shows. WATCH ABC’s dynamic ad serving technology ensures clips shared using FastShare include targeted advertiser messages and Social Lens position their brand in the context of fans’ personal social spheres—and are viewed while fans are watching the shows they love.
The overall look and feel of WATCH ABC has also been updated to include a heavy emphasis on bold, simple graphics and content hierarchy that reflects the most popular shows, as well as the inclusion of short-form video that enhances the show experience.