Q: This may sound like a strange question, but I was wondering when did the Mickey Premium Bar first hit the Disney parks?
Samuel, Faribault, Minnesota
A: The current Mickey Premium Bar (ice cream) is a Nestlé product; Nestlé first joined Disney to sponsor The Land at Epcot in 1992. Before that ice cream bar, there was an earlier one, with only the Mickey Mouse ears covered in chocolate. Gold Bond Ice Cream was licensed in 1975 for a Mouseketeer Bar; Gold Bond was acquired by Good Humor in 1989, and they continued selling the bar as part of their Mickey’s Parade line until Nestlé came out with theirs.
Dave Smith