He joined Disney in strategic planning in 1993 and was later named executive vice president of the Buena Vista Internet Group. He left the company in 2000, returning in 2005 as executive vice president of Corporate Strategy, Business Development, and Technology. In 2015, he was promoted to senior executive vice president and chief strategy officer and in 2018 was named chairman of the Direct-to-Consumer and International segment, overseeing the launch of Disney+. He left the company in 2020.