Community Service Awards Annual program run at both Disneyland and Walt Disney World to honor local service organizations with cash awards. The program began at Disneyland in 1957, with $9,000 being distributed; for its 25th anniversary in 1982, the total amount was up to $175,000, and in 2004, the amount was $440,000. Since 1957, Disneyland has distributed over $8.6 million. The awards were renamed DisneyHand—Helping Kids Shine in 2006.