Borgfeldt, George, & Co.

Borgfeldt, George, & Co. Toy distributor who signed the first major contract to sell Disney character merchandise, in 1930. Borgfeldt was responsible for having the multitude of Disney bisque figurines, which were so popular in the 1930s, produced in Japan and imported into the United States for sale. They also handled games, wood figures, plush dolls, celluloid items, and many other types of novelties and toys.