Ratings After the Motion Picture Association of America created its rating system in 1968, Disney, with its long tradition of “family entertainment,” attempted to maintain a G rating for all of its releases. In a few cases when earlier films, such as Treasure Island, were reissued, they had to be slightly edited to qualify for the G rating. However, as the motion picture business and tastes of the public changed in the 1970s, Disney released its first PG-rated film, The Black Hole, in 1979. The Black Cauldron, in 1985, was the first animated feature to receive a PG rating. The first PG-13 film did not come until 2003 with Pirates of the Caribbean: The Curse of the Black Pearl. After the management change that brought in Michael Eisner to head the company, and the move into more adult-themed motion pictures being released under the Touchstone label, the first R-rated film, Down and Out in Beverly Hills, came along in 1986. Adventures in Babysitting, in 1987, was Touchstone’s first to receive a PG-13 rating. No Disney film has ever received an NC-17 or X rating. Some earlier films, in being rated for video release, have been rated PG. For ratings of individual films, see Features.