Digital icons of Disney characters, introduced Feb. 27, 2015, in Disney As Told by Emoji, a series of short animated retellings of Disney stories within the mechanics of a smartphone. The series is also known as As Told by Disney Emoji. The character icons were later featured on mobile apps, including Disney Gif (released Jun. 25, 2015) and Disney Emoji Blitz (released Jul. 14, 2016), and sold as merchandise.