On this day in 1950, Cinderella made a bibbidi, bobbidi de-boo in theaters. In the ads to market the film, Cinderella promised to “Put a smile in your heart…and laughter in your dreams.” The ad continued, “A story written in stardust…six years in the making…Walt Disney’s Cinderella will give a new gleam to your hopes, a new lift to your life. You’ll take it to your heart, not only because it’s the greatest love story ever told—though that’s reason enough if you’ve ever been in love. But because it’s so full of the wonderful fun, hilarious characters, singable songs—the sheer enchantment that comes only from Disneyland.” Interestingly, this was not referring to the theme park that would not be completed for another five years, but simply the land of Disney magic.
