Dressed for Trick-or-Treating Success!

Like they say on the red carpet, “Who are you wearing?”

But we’re, of course, not talking about an award show—we’re talking about an even bigger night of the year, Halloween! Our friends at Disney Consumer Products have introduced a (ghost) host of fabulous new costumes for 2015—for adults, kids, and even dogs! So if you’re still trying to figure out…

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T.G.I.F.F.—Thank God It’s Force Friday!

Force Friday is upon us!

Of course, we know it’s not Friday yet, but we’re opening the gateway to the weekend a little early this week. As all Star Wars and Disney fans know, Star Wars: The Force Awakens merchandise goes on sale at midnight on Friday, September 4… which simply means that we’re going to stay up a little past our bedtime on Thursday, September…

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Disney EXPO Merchandise

What’s In Store from Disney Store at D23 EXPO 2015

Disney Store has just announced the all-new collections and Limited Editions that will be launching at D23 EXPO 2015, and there’s a lot to be excited about! Disney fans will enjoy a truly spectacular Disney Store shopping experience in the 3,000-square-foot retail space Disney Store will have within the Disney Consumer Products Pavilion. The Disney Store shop…

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2015 Disney Legends

Announcing the 2015 Disney Legends

For 28 years, The Walt Disney Company has proudly honored those who have made significant contributions to the Disney legacy by naming them Disney Legends. Today, Disney announced the talented people who will be celebrated in a special awards ceremony at D23 EXPO 2015.

Star Wars creator George Lucas, composer Danny Elfman, All My Children star Susan Lucci, and…

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Star Wars vinyl collectible helmets inspired by the Legion Helmet Project

“Tradition Meets Innovation” at D23 EXPO 2015’s Disney Consumer Products Showcase

Get ready, Disney fans, to be wowed by the unique product experiences and exclusive merchandise Disney Consumer Products will unveil at this year’s D23 EXPO, Disney’s ultimate fan event, held at the Anaheim Convention Center August 14–16. Reflecting a “Tradition Meets Innovation” theme, the expansive Disney Consumer Products pavilion will provide interactive…

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Disney Playmation Logo

Playmation Takes Play to a Whole New Level

This week, Disney Consumer Products (DCP) introduced the world to Playmation—the next step in the evolution of play, where digital gets physical and imagination becomes real. The groundbreaking system of toys and wearables uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across The Walt…

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No Fairy Godmother Needed—There’s a Real-Life Cinderella Prom Dress

Every girl dreams of looking like a princess on prom night, but this year the new Disney Forever Enchanted Cinderella Collection by Ashdon makes it possible! The crown jewel of the collection is this Cinderella Keepsake Gown, directly inspired by the beautiful and ornate dress worn by Lily James in Cinderella. From the butterfly-trimmed bodice to the sequin-covered…

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Disney Mobile Apps

Disney Announces Disney Infinity and MagicBand Team Up, Plus Imagicademy And Disney Technology Updates At Mobile Product Showcase

Disney Chairman and CEO Bob Iger and leaders from across The Walt Disney Company revealed new updates on interactive technology from Disney Consumer Products, ABC, Walt Disney Studios, ESPN, Disney Parks, Maker Studios and Disney Interactive in a mobile showcase event at the Walt Disney Studios on Friday, November 14.

Here’s a recap on some of the biggest…

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photo of toy figures from the movie Big Hero 6

Disney Consumer Products Rolls Out Big Hero 6 Product Line

Disney Consumer Products (DCP) has rolled out a robust range of products that celebrate the comedy-adventure Big Hero 6, which debuts in theaters November 7, 2014. Best-in-class licensees, including Bandai, Freeze, GDC and Jay Franco, in addition to Disney Store and Disney Publishing Worldwide have developed an assortment of action figures, plush, role-play toys,…

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Mickey Mouse and Minnie Mouse dolls from 1930s

The Making of a Mickey Mouse Doll In 1930s Style

As the popularity of Mickey Mouse began to soar in the early 1930s, Walt and Roy were confronted with the challenge of meeting the explosive demand for engaging consumer products, while sustaining the creative integrity and consistent quality of their character merchandise. The first merchandise contract was signed in February 1930, granting Geo. Borgfeldt & Co. the…

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