A rendering of the new Minnie Mouse float is shown at center in this promotional image. She wears her signature red bow, red and polka-dot dress and yellow shoes. She is smiling. A headline reads “Macy’s Thanksgiving Day Parade” in red ink with purple for the word “Thanksgiving.” In the left-hand corner is a logo that reads “Minnie Mouse” in red type and “The Walt Disney Company” in purple, with graphic elements in gold of stars and swirls. On upper right-hand corner in a red wavy-edged circle reads “All New for 2024” in white type with a yellow star at top and bottom. A red star and the words “macy’s studios” in black type is at the lower right-hand corner.

Celebrate the Debut of Minnie Mouse at Macy’s Thanksgiving Day Parade® with These Exclusive Products

By the D23 Team

The Macy’s Thanksgiving Day Parade® is a beloved tradition celebrating its 98th rendition on Thursday, November 28th. With millions of viewers tuning in across the country and spectators lining the streets of New York City each year to marvel at larger-than-life balloons, floats, and entertainment—the Parade is considered the official kickoff to the holiday season. And The Walt Disney Company has been a natural partner in creating magic and delight for paradegoers for decades. Disney’s participation all started with a mouse: a Mickey Mouse balloon debuted in 1934, along with Pluto, the Big Bad Wolf, and Three Little Pigs balloons.

The original Mickey Mouse balloon in the Macy’s Thanksgiving Day Parade in 1934 is seen at center of this black-and-white image as it makes its way down the parade route.

Now, fashion muse Minnie Mouse is ready to dazzle and soar above New York City with her iconic polka dot bow and signature yellow heels while striking an adorable pose in the Parade.

This is no small-time debut for everyone’s favorite sweetheart. Measuring 60 feet tall and 60 feet long, she’s as high as a 5-story building and as long as eight bicycles, and, at 34 feet wide, she’s as wide as five taxi cabs! What’s more, Minnie’s birthday is the week before Thanksgiving, on November 18, adding to the fun of the occasion.

With the fashion muse ready to steal the spotlight, what better way to celebrate than with some exclusive and unique products to mark the occasion.

This promo image features the new, exclusive Soaring High Minnie Mouse watch set against a platinum background with illustrations of Micky and Minnie Mouse, Pluto and Donald balloons on the left-hand side. At right in black lettering the copy reads “Soaring High Minnie Mouse” at top, then “Spectacular Celebrations” and then in smaller lettering “Shop here and receive a Disney Gift with Purchase.” Then the logos for Disney and Citizen and, the words “Shop Now” in a black rectangle.

Citizen has crafted an exclusive watch featuring the first-ever Minnie float and is offering D23 Members a special gift with purchase offer for the specialty time piece now through November 28.

  • Offer: Free Mickey Mouse Coin Purse with any Soaring High Minnie Mouse purchase with promo code: PARADE*
  • Dates: November 14 –November 28, 2024
  • Disclaimer: *Receive a free purple Mickey Mouse Coin Purse with any Soaring High Minnie Mouse (FE7102-07W) watch purchase with promo code: PARADE. To receive the offer, enter the promo code PARADE at checkout. Retail value: $67. One free gift per order. While supplies last. Offer valid on Citizenwatch.com only, now through 11/28/24 11:59PM EDT. Not valid at department, specialty, or company-owned stores, where products and promotions may vary/differ. Cannot be applied to previous purchases. Not replaceable if lost or stolen. We reserve the right to cancel this promotion at any time.
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In addition to Minnie Mouse’s Parade debut, Disney and Macy’s are celebrating their 90-year partnership with an exclusive, limited-edition holiday collection featuring brand-new artwork by Disney’s legendary artist Jeff Shelly and packed with everything from fashion-forward fits to beauty goodies and collectibles.

Left: A four-person family, with the father in the middle, son at upper left, mom center and daughter at bottom center, is seen laying against a red background with silver confetti sprinkled at the left. They wear exclusive loungewear items from the Disney x Macy’s holiday collection. Center: Three women stand facing the camera against a pink background, all wearing items from the exclusive Disney x Macy’s holiday collection. The woman at left wears a pink Minnie Mouse beret and red sleeveless dress with Minnie Mouse silver emblems at the neck. The woman at center wears a gold and red bow ear band and Minnie Majorette fashion sweater and midi skirt, while the woman at right wears a Minnie Majorette tailored jacket and pants. Right: An array of accessories from Bauble Bar themed to Minnie Mouse’s Macy’s Thanksgiving Day parade debut, which are part of the exclusive Disney x Macy’s collection are displayed against a pink backdrop.

The creative collaboration behind the iconic Macy’s Thanksgiving Day Parade balloon shows how a fun, imaginative concept can inspire unique products that feel fresh and exciting while staying true to Disney’s timeless magic. Whether you’re gifting or treating yourself to a little Disney magic, the special collection features a line-up that’s sure to help you deck the halls (and your wardrobe) this holiday season!