D23 Expo 2013

Designer Dresses Inspired by Disney’s Iconic Princesses Now Up For Auction

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Today, Disney and Harrods announced it will auction 10 exclusive Disney Princess-inspired dresses, stunningly handcrafted by world-leading designers including Oscar de la Renta, Versace, and Elie Saab, to raise money for Great Ormond Street Hospital Children’s Charity. Showcased this past weekend at Disney’s D23 Expo in California, the bespoke gowns are expected to generate major interest from collectors across the globe when they are sold in November at world-leading auction house Christie’s.

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The 10 enchanting dresses were created as part of a collaboration between Harrods, one of the world’s most famous department stores, and Disney. Each dress has been designed to be an individual interpretation of a Disney Princess—paying tribute to the stories of Ariel, Aurora (Sleeping Beauty), Belle, Cinderella, Jasmine, Mulan, Pocahontas, Rapunzel, Snow White, and Tiana. The unique collection of dresses was first showcased in the ultra-glamorous Harrods Christmas 2012 window displays.

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“The timeless stories of our Disney Princesses continue to be enjoyed by families around the world, so it has been fantastic to see their individual qualities celebrated by globally renowned designers,” Matthew Grossman, Vice President of Corporate Citizenship, The Walt Disney Company EMEA, says. “ We are delighted that Disney enthusiasts and fashion fans will now have the chance to own a piece of the magic with this once-in-a-lifetime auction whilst also helping us to raise vital funds for Great Ormond Street Hospital Children’s Charity which we’ve been supporting for many years.”  

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“These exquisite dresses are really one-of-a-kind fashion items from some of the most celebrated and collected designers this century,” Mark Briggs, Store Image Director at Harrods, says. “They caused a huge amount of excitement when they were first showcased in the Harrods windows, and we’re sure fashion aficionados around the world will be thrilled with the opportunity to own something so utterly unique.”

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“We are really looking forward to auctioning these inspirational pieces that embody both high-end fashion and childhood nostalgia,” Clare Borthwick, Vintage Couture Specialist at Christie’s, says. “They will be a fantastic addition to our annual Vintage Couture sale, which is taking place on November 13, 2013. The rarity of these items mixed with the global appeal of Disney Princesses will make these extremely sought after, and we expect much interest from around the world.”

All proceeds raised will go toward Great Ormond Street Hospital Children’s Charity. Disney has supported the hospital for many years, with Walt Disney first visiting the hospital in 1951. The partnership was formalized in early 2008 with a commitment to raise £10 million toward the hospital’s redevelopment. This partnership has enabled Disney to lend financial support to the redevelopment as well as offering unique and memorable Disney experiences to the patients and families of the hospital.

Potential buyers can register their interest in advance by emailing princess.dresses@disney.co.uk.